Navigating Corporate Strategy: Get Your Terms Right

In leading strategy, it’s important to have working definitions of the terms.  Different people have different definitions for words such as “goal” and “objective,” and if you want good communications, you need to make sure that everyone is using the same working definitions.  Ask 27 people what “strategy” means and you’re likely to get 27 different definitions.  It’s important to have one definition.  This is also true on sailboats where terminology identifies specific parts of the boat and pieces of equipment so that there is no confusion.  Of particular importance is the difference between “strategy” and “tactics.”  Very often these terms are not clear.  This video provides a pragmatic look at the importance of defining strategic terms.
This is video #2 of 8 videos in my series Navigating Corporate Strategy.  See them all here
Bob Legge works with companies to improve individual and organizational performance. His clients have included Fortune 500 companies, mid-size companies, non-profits, education and government. To find out more, contact Bob at or call him at (585) 305-7853. Bob’s website is

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