Don’t assume that a team shares a common direction. Yes, they may agree that the strategy sounds good, but they’re not going to effectively implement it unless they’re actually on the same page. A focused team will be energetically drive growth initiatives and develop key people. Unfocused teams concentrate on business as usual, fire-fighting, second-guessing, extended analysis, detail obsession and other symptoms. Worst of all, they’ll say interaction is important, but will work in a way that inhibits communication and collaboration. The first step to correcting this is to identify it as a problem.
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