Determining Your Strategy — Navigating Corporate Strategy

In business strategy, determining your strategy is setting the course to achieve the vision and strategic objectives.  After setting your mission and vision, you need to determine the strategy to get there, and the best approach is to begin with the vision and work backwards.  The biggest mistake in strategy is to compete head-to-head with your competitors. Better is to identify what makes you unique. The second biggest mistake is to extrapolate forward beginning with where you are, instead of beginning with where you want to be and working backwards.  Bob makes the comparison to sailing where knowing the destination, then working backwards from there helps find the best route and avoid hazards.
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Bob Legge works with companies to improve individual and organizational performance. His clients have included Fortune 500 companies, mid-size companies, non-profits, education and government. To find out more, contact Bob at or call him at (585) 305-7853. Bob’s website is

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