Be More Weird

I was in Austin last week working with an international group on strategy.  One of the key discussion topics was the need for change and innovation in the organization.  Often it takes a crisis to trigger change because the authority for strategy and direction resides at the top – where a relatively small group of people are anchored in past practices and insulated from current realities.  This isn’t new.  Intel’s Andy Grove, Berkshire Hathaway’s Charlie Munger, strategy guru Gary Hamel, and many others have pointed out this risk.  But very few organizations have practices to ensure that innovation is encouraged and fresh ideas get to the top.  Austin is known for innovative music and food.  Their motto is, “Keep Austin weird.”  What’s your innovation motto?

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