90% of managers believe they are good or excellent communicators, while the people they’re leading put that number at about 20%. That is pretty much universal. What makes for an excellent communicator? Concise writing, focused speaking, and testing for understanding are all important, but the key attributes of effective executives are reflective listening and insightful questioning. Remember too that communication does not happen when a message is sent, but when it is received and understood. That is especially important in an age when everyone is bombarded by messages. Communication skills are hugely important and can be learned if you take the initiative.