In Philadelphia over the weekend I saw a Beatles tribute band backed up by the Philadelphia Pops. The concert was great, but what really struck me was the impact of emotion and touching ‘responsive chords’ in people. People in their 60s and 70s were on their feet dancing. Organizations miss a lot when they don’t tap into the human need for affiliation and purpose and instead rely solely on intellectual business appeals to motivate people. It’s not manipulation if it’s genuine, and if it’s not genuine it will surely backfire. All my best clients have found ways to tap this mother lode of motivation.
© Bob Legge 2013 All rights reserved